Publications

 
HIRING FOR CULTURE

Recruiting the right people for the right job and utilizing their talents to enhance products or services and, ultimately, profits doesn't happen by accident. A company or bank's talent management strategy should sync with its mission statement and core values.

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CHISELING REVEALS THE CHARACTER OF A LEADER

'Character' comes from a Greek word meaning 'chisel.' Perhaps a leader who has character is one who has chiseled away the pretenses to reveal those inner traits that are worthy of respect and admiration.  In a sense, we recognize a person of true character because they are often leaders in their own right.

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AN UNCOMMON COMBINATION

No day is an ordinary day for banker Brian Townley, On any given day, he could be visiting branches to sort out human resources issues, speaking at leadership conferences, setting up shop at another bank for a week as an in-house leadership consultant or developing creative incentive plans involving a "Mission: Possible" theme.

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SALES TRANSLATION: SERVICE 2.0

On a recent trip to Southeast Asia via an invitation to speak in Kuala Lumpur, Malaysia, on developing a sales culture in the banking industry. My book, Inspiring Leadership: Unleashing Motivation in the Workplace, gave perspectives on sales leadership in today’s banking world, and I was looking forward to sharing it with audiences in Asia. Although I was visiting the country as a teacher, I soon found myself in the role of student.

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MANAGING MULTIPLE GENERATIONS

With staff members ranging in age from 20 to 80 years old, our employees have widely varying experiences, ideas and skill sets.  As I listen to their take on situations and filter out attitudes and frustrations, I realize that instead of modern-day managerial mayhem, we are facing an opportunity to capitalize on the assets of our greatest resource - our people.

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INSPIRING LEADERSHIP

After 25 years in banking, I believe it always comes back to our people.  Not a single advancement in technology or shiny new banking product has ever replaced the results we get from highly-motivated employees who want the bank to reach its goals.

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EMPLOYEE INCENTIVE PLANS

The simplest and most effective tool a bank can use to build staff loyalty is an "I" principle: incentives used to interest and inspire, improve and ultimately influence individuals to stay at the institution.

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WHAT'S THE INCENTIVE - BRANCH MARKETING PLAN TACTICS

If you have ever been involved in drafting a marketing plan, you know that tone of the key challenges is getting management, as well as employee buy-in.

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WACO TODAY MAGAZINE - INSPIRING LEADERSHIP

Brian Townley, a Waco banking executive, is a popular motivational speaker and has written a book about inspiring employees to become leaders.

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KEY TO RELATIONSHIP BANKING

The National's most valuable asset has been, and continues to be it's strong team of dedicated staff. Together we have worked to find solutions to problems that keep our clients from living the lives they want to live, and know that help is just a phone call or mouse click away.

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TALENT MANAGEMENT

Recruiting the right people for the right job and utilizing their talents to enhance products and, ultimately, profits doesn't happen by accident. In fact, companies that do this well tend to reap the benefits of happy employees who know how to make clients feel appreciated.

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EMPLOYEE SALES CAMPAIGNS

Sales. It's perhaps the most dreaded word in banking today. Managers and employees dread it because they have to step out of their comfortable "zones of service." However, a typical day in a bank is often a day full of missed sales opportunies. Every customer coming in or calling with a problem could be a new sales opportunity.  In most cases, the solution to a customer's problem is in a service or product offered by the bank.  So is a sales culture really any different than a polished service culture? Brian Townley, Senior Vice President of The National Banks says, "No."

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ONBOARDING - MARKETING TACITCS

It's simple customer-service etiquette to offer a cheerful greeting when a prospective client walks in your door. In fact, it's that friendly first impression that makes a lasting impression.  When that prospect is converted to a customer, the dynamics of the relationship changes and a critical time period call "onboarding" begins.

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